Revenue. Marketing.
Demand. Dialled in.
Launchbase was created to help short-term rental operators and property managers align revenue management, marketing, and demand around a single commercial strategy.
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Launchbase Audit
A commercial audit that brings pricing, demand, and distribution into one revenue-led strategy.
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Assessing all aspects of commercial strategy
We assess revenue management, marketing, distribution, and technology together, using revenue impact as the lens that connects them.
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Get in touch with Launchbase today
Find out if a Launchbase Audit is right for you.
Most operators and property managers don't realise where revenue actually leaks
You can have strong demand, modern tools, and experienced teams – and still underperform commercially.
Why? Because pricing, distribution, and marketing decisions are often made in isolation, without a single revenue strategy tying them together.
A Launchbase Audit gives you clarity on where performance is quietly being lost, and a practical plan to regain control, grounded in real data, not opinion.
What is a Launchbase Audit?
A Launchbase Audit is a deep, revenue-led review of how your short-term rental business actually performs commercially.
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We assess pricing, revenue management, distribution, marketing, demand capture, and technology together, using revenue impact as the lens that connects them. The goal is to surface where decisions are aligned, where they conflict, and where performance is quietly leaking as a result.
What you get from the audit
Revenue & Pricing Analysis
We examine how pricing decisions are being made today, and whether they truly reflect demand, seasonality, and your commercial intent.
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This includes:
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How current pricing strategy performs across seasons and stay patterns
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Where revenue opportunities are being missed or diluted
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How demand, positioning, and price sensitivity vary across your portfolio
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Benchmarking against comparable properties and relevant market segments
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Clear, practical guidance on where pricing should change, and why
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The focus is not just on rates, but on decision quality and control.
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Distribution & Demand Capture Review
We review how demand is being captured and distributed, and whether your channel strategy supports or undermines your revenue goals.
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This includes:
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Channel mix, dependency, and exposure risk
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OTA performance and optimisation opportunities
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Direct booking potential and the barriers limiting growth
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Rate parity, length-of-stay, and availability strategy across channels​
The objective is to understand the trade-offs being made, intentionally or not, and their impact on revenue quality and margin.
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Marketing & Brand Performance
We assess how effectively your brand and marketing activity attract the right demand, not just more demand.
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This includes:
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Website, content, and messaging review, where applicable
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How well marketing activity aligns with pricing and positioning
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Gaps in visibility, trust, and booking conversion
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Practical recommendations to improve conversion and demand quality
Marketing is evaluated based on commercial outcomes, not surface-level metrics.
Technology & Systems Audit
We review how your technology stack supports commercial decision-making in practice.
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This includes:
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Revenue management and pricing tools in use
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PMS, channel manager, and data configuration
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Where systems are under-used, misconfigured, or compensating for unclear strategy
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Clear recommendations to improve effectiveness, with no unnecessary software upsell
The focus is on enablement and control, not complexity.
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Clear Commercial Action Plan
Every Launchbase Audit concludes with a clear, prioritised action plan.
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This includes:
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Priority actions ranked by impact and effort
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Short-term opportunities and longer-term strategic shifts
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Practical next steps your team can actually execute
The outcome is clarity, alignment, and a commercial roadmap grounded in data, not opinion.
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Who it’s for
A Launchbase Audit is designed for short-term rental businesses and property managers with scale, complexity, and real commercial decisions to make.
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It is a strong fit for:
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Property management companies operating multi-property portfolios
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Multi-unit operators and portfolio businesses
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Growing STR brands preparing to scale or professionalise
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Platforms and operators serious about commercial performance
Whether you manage dozens of properties or thousands, the audit is adapted to the structure, systems, and realities of your operation.
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Why Launchbase?
Launchbase was built to close the gap between knowing what should happen commercially, and making it happen in practice.
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We combine:
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Hands-on short-term rental revenue management experience
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Data-led market insight grounded in real trading behaviour
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Commercial strategy and marketing expertise, applied through a revenue lens
We do not deliver generic advice or surface-level optimisation, we deliver clear, commercially grounded recommendations that teams can act on, and owners can trust.
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How it works
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Submit the audit enquiry form or book a call
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We review your business, goals, and portfolio
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Full audit delivered with insights and recommendations
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Optional follow-up support to help you implement
Ready to understand where your revenue really comes from – and how to grow it?
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Schedule a call today.